WHAT IS TRULAP?
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"Finishing what you started - without cutting corners"

Trulap isn’t just a brand—it’s a movement. We’re here for those who refuse to cut corners and believe in creating something genuine and lasting.

  

The spirit of Trulap is all about staying true to the grind, owning every step of the journey, and moving with purpose. It’s about putting in the work, respecting the hustle, and understanding that real progress doesn’t happen overnight. 

 

Our mission is simple: to inspire you to finish what you start—fully, authentically, and unapologetically. At Trulap, we’re not about shortcuts; we’re here for the long game. Every step matters. Every rep counts. Every challenge is an opportunity to elevate.  

 

Legacy is built one step, one rep, one true lap at a time.

Stay TRU to the LAP. 

OUR MISSION
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We are not a tobacco company.  
We say what we mean and mean what we say. We believe in the products we are selling and use them in our daily lives. 

 

Trulap promotes active lifestyles.  We are in the health and wellness space. We are strong advocates of being the best you can be. We believe that a healthy body correlates to a healthy mind, and with a healthy mind, we help people be the best version of themselves so their goals can be achieved.  

 

Growth is earned. It’s built in small gains, day by day, move by move. Time is priceless, and how we spend it matters.

ABOUT US
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In 2016, it all began — the evolution and the start of a new story that would redefine everything for us. We were fresh graduates - we’d always been a team, pushing each other in and out of the gym, sharing ideas, and chasing growth. 

 

As we dove deeper into fitness and self-improvement, it lead us into the fitness industry. We started working with established brands, but we were not impressed. Products were outdated, fragile by design and had insufficient warranties. 

 

We are keen on innovation and improvement. 

The values we live by aligned with our business values . As consumers, we wanted and deserved better. We made the decision to create something new. TruLap was born.

 

Our philosophy is simple: small, intentional improvements make a big difference. Just like adjusting a dumbbell in small increments, real progress happens step by step. That’s how we build our products—with care and purpose.

 

We’re here to create a lasting impact—one household, one product, and one step at a time. That’s who we are, and that’s what we stand for.

SHOP TRULAP